The Age of Optimism

I just want to solder something nice

There’s this irritating reality in advertising, where you have these walking-cliches saying things like, “Girls aren’t funny,” or “I have to turn into a dude to function in the boys club,” or “You have to be a raging bitch to be taken seriously.” And then after a while you get past that and realize that it’s this whole sham. You don’t have to lose your fem to be badass. Cute and badass can actually co-exist, and it’s a hell of a lot more interesting than another frat boy telling another easy fart joke. We all dig the fart joke, and most women can write them, appreciate them, but will still ask, “What else you got?” Then there’s the occasional agency, (so far for me and the folks I talk to, it’s usually in the US,) where you realize the boys club is an impenetrable fortress of political-egotistical-dudeness, at least until you bring out the metaphorical blow torch and start soldering shit, and that’s usually a pretty good day.